What is employer brand?
With the employer brand, companies use targeted marketing measures to clearly differentiate themselves from the rest of the competitors on the labor market. The aim is to create an employer brand that is attractive to skilled workers and potential employees.
GOALS OF EMPLOYER BRANDING
The following objectives result from the above:
- Employee recruitment
- Employee retention
ADVANTAGES OF EMPLOYER BRANDING
Social Media & Website
Employees as ambassadors
Happy and satisfied employees are the figurehead of any company. You can find out a lot about a company from employer rating platforms such as Facebook, Instagram and Twitter:
What do new employees think about the company?
What do long-time employees think about the job, managers, etc.?
What do employees who have left think about the company?
What do applicants think about the company and the recruiting process?
From this, a great deal of knowledge can be gained for the company and thus create the basis for improvement measures, which subsequently polish up the image of the employer.
Positive Candidate Experience