Company Values: Defining Ones That Survive Contact With the Company
Four types of company value, a workshop format that produces three not ten, how to handle value conflicts, and how to measure whether yours are lived or laminated.
Most strategies do not fail on paper — they fail in everyday work, in routines, decisions and whatever actually gets rewarded. The Fit Check makes the gap visible: 8 questions, under 3 minutes, with a personal read straight afterwards.
Start the Fit CheckEvery strategy demands specific behaviour: if you want to be faster, decisions must stop travelling upwards. If you want to be more innovative, people have to name mistakes early. The Fit Check asks about both — where you are heading, and what you actually experience day to day — and makes the difference visible.
It deliberately works with YOUR target picture rather than a textbook ideal: you name the behaviours your strategy needs, and rate each one for how consistently it is lived today. That gap, the barriers you see, and how safely people speak up in your team together produce a position statement and one concrete first lever.
The check is a first read from one perspective — yours. It replaces neither an organisational diagnosis nor consulting, but within minutes it shows where a closer look pays off.
Take the test now for freeNo score, no grade, no percentage — a sentence that names what your strategy demands and what your everyday work currently rewards. Four levels, from "tailwind" to "culture and strategy are drifting apart".
Every observation is traceable to your answers — and at least one picks up, word for word, the terms you used for your own culture.
Exactly one, concrete and evidenced. A credible "much of this already fits" is a valid outcome — the check does not manufacture problems.
Small enough for tomorrow: anchored to something that already happens, repeatable, socially reinforced, and chosen so that a difference would be noticeable within 90 days.
The result is one person's view. Invite 3–5 colleagues and compare — the differences are often the real finding.
The check is free and needs no sign-up. You see the analysis immediately afterwards.
Eight questions, in this order: where you are heading, how fast your environment is changing, which behaviours your strategy needs, how consistently you experience them today, what happens when someone speaks up, what gets in the way — and finally two questions in your own words. There are no right or wrong answers; the more honest, the more useful the result.
Wohin soll eure Organisation in den nächsten 2–3 Jahren vor allem? Mehrere Antworten möglich.
Wie stark verändert sich euer Markt- und Wettbewerbsumfeld derzeit?
Welche Verhaltensweisen braucht ihr besonders, damit eure Strategie gelingt?
How consistent do you actually experience these behaviors in everyday work life today?
Was passiert typischerweise, wenn jemand offen ein Problem, einen Fehler oder eine abweichende Meinung anspricht?
Was verhindert das gewünschte Verhalten im Alltag am häufigsten?
Beschreibe eure gelebte Kultur in drei Begriffen – so, wie sie wirklich ist, nicht wie sie im Leitbild steht.
Wenn du morgen eine einzige Routine oder Gewohnheit in eurer Zusammenarbeit verändern könntest: Welche wäre das? (Ein Stichwort genügt.)
The check takes three minutes — the reasoning behind it is older and worth reading. The sections below explain why culture is made in everyday work, how an abstract culture factor becomes observable behaviour, and why speaking up safely almost always comes first.
The phrase describes a symptom, not a course of action
As an observation the phrase holds: where culture and strategy diverge, everyday life wins. As a course of action it is useless, because it treats culture as something set against strategy rather than something that can be aligned to it.
The CultureLoop perspective inverts this: not "culture beats strategy", but "which culture does exactly this strategy need — and how would we recognise it in everyday work?" That turns a diagnosis into a task, and an abstract quantity into a set of concrete behaviours.
Culture is not strategy's opponent but the condition of its execution
What matters is not "good" culture but fitting culture
Stability and reliability can be an excellent fit — not every culture has to be innovative
Small routine → repetition → social reinforcement → new culture
Culture change rarely fails on insight and almost always on execution. The Culture Change Loop therefore starts not with values but with behaviour: a small routine is introduced, repeated, socially reinforced — and over time becomes what people later call culture.
The approach is deliberately narrow: pick the few strategically relevant culture factors instead of tackling everything at once, translate them into observable behaviour, and start with one routine in everyday work. The roadmap counts on 90 days to first visible results — short enough that nobody loses interest.
Starts without a major programme or a budget approval
Makes progress visible early instead of measuring it only at the end
Attaches to existing routines instead of creating extra ones
Only works through repetition — a one-off action fizzles out
Needs visible participation from leadership where leadership currently models something else
"How would we recognise 'innovative' on a Tuesday morning?"
"We want to be more innovative" is not a goal anyone can act on — it is a headline. The decisive translation is turning the abstract culture factor into behaviour you could observe on an actual Tuesday morning: mistakes are raised early. New things are tried before they are fully thought through. Existing processes are questioned.
That is exactly why question 3 of the Fit Check asks about behaviours rather than values — and why question 4 has you rate each one separately. What cannot be observed can be neither lived nor missed.
What happens when someone raises a problem
Almost every behaviour a strategy needs depends on people speaking up: raising mistakes early, questioning processes, addressing conflict, giving feedback. Where that is risky, the best intentions achieve little.
The Fit Check asks this in a single question — what typically happens when someone raises a problem, a mistake or a dissenting view — and reads the answer as the foundation beneath all the others. Where it is welcomed, gaps tend to come from structure, focus or time. Where most people avoid it, safety is almost always the first lever, before any other topic. And leadership without reliable information about reality cannot steer it.
Why the desired behaviour does not happen
When behaviour does not happen, the cause is rarely a lack of will. The Fit Check therefore asks about the barrier — and the answer determines what the lever has to look like.
Too little time is not a motivation problem: the routine must be tiny and replace something rather than add to it. Where processes make it needlessly hard, no appeal helps — removing one concrete obstacle does. Where other goals are rewarded, whatever is measured wins, and the reinforcement has to be redirected. And where leaders model something else, the first routine starts visibly with them, or it does not start at all.
| Position | What it means | What helps first |
|---|---|---|
| Tailwind | Culture largely carries the strategy; there is no critical gap. | Name and hold the strengths — and check the view across the team. |
| Tailwind with gaps | Carries in parts, with at most one critical gap. | Start one routine on that one gap, not several in parallel. |
| Noticeable headwind | Everyday work slows things down where it matters strategically. | Speaking up safely first, behaviour second — in that order. |
| Culture and strategy are drifting apart | Everyday work runs against the strategy, often while the market is moving fast. | Establish clarity about direction — culture cannot carry a strategy nobody knows. |
The check replaces neither a survey nor consulting — it positions you and names a first lever. To go further, compare views across your team, read on in the book, or talk to Boris König about a CultureLoop pilot.
Under 3 minutes, no account. You name your strategic goals, the behaviours needed for them, and what you actually experience day to day.
Straight afterwards: the core sentence, your position in words, and the observations behind it.
One concrete small routine, derived from your most important gap and the barrier you named yourself.
Is this only your perception? Invite 3–5 colleagues — the aggregated view is the entry point to a first conversation or a CultureLoop pilot.

Managing Director, BOSOO GmbH · co-author of "Die stille Dynamik der Kultur"
CultureLoop is the method of Josef Herget and Boris König, set out in their book "Die stille Dynamik der Kultur". It combines scientific grounding with an approach that starts in everyday work: culture changes through routines, decisions and social signals — not through mission statements. The Culture–Strategy Fit Check is the free first read that goes with it.
BOSOO helps organisations change culture on an evidence base and translate values into behaviour — under their own banner of "making positive change easy". Boris König is its managing director and, together with researcher and author Josef Herget, co-author of the CultureLoop method.
The book by Josef Herget and Boris König from which the method behind this check comes.
Josef Herget combines scientific grounding with practice in organisational transformation; Boris König contributes behaviour design and training experience.
By their own account, spanning management, marketing and IT, behaviour design, and cultural and social anthropology.
Does the culture support the strategy? Everything else depends on a clear answer to that.
Select the strategically relevant ones — do not try to change everything at once.
"How would we recognise 'innovative' on a Tuesday morning?" Only then does culture become workable.
Start small, anchor to what already happens, reinforce socially — 90 days to first visible results.
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